Tokaji Aszú
Described by Louis XIV of France as “the king of wines, and the wine of kings”, Aszú is even referred to in the Hungarian national anthem. It is one of the world’s finest dessert wines. Aszú is made with grapes that have succumbed to the botrytis cinerea fungus, otherwise known as noble rot. If conditions are right, the botrytis mould causes sweet grapes to dry out and shrivel. The resulting Aszú berries have a very high concentration of sugar and rich flavours.

Bull’s Blood (Bikavér)

The Bikavér (Bull’s Blood) blend, exclusive to the Eger and Szekszárd regions, is the best-known among all Hungarian wines. Legend has it that the name originates from the unsuccessful siege of Eger by the Turks in 1552, when the heavily outnumbered Hungarians had nothing to drink but red wine. This proved to be to their advantage, their red-stained beards and wild eyes terrified the Turks, who thought they had been drinking Bull’s Blood.

Pálinka is the generic name for the fiery fruit brandy often distilled by peasants from home-grown plums, apricots and pears. Hungary’s most famous pálinka distilleries can be found in Kecskemét.

According to legend, Unicum was initially presented to Kaiser Joseph II of Austria, who proclaimed “Das ist ein Unikum!” (“This is a specialty!”). Today the liqueur is produced by Zwack according to a secret formula including more than 40 herbs and is aged in oak casks.

PICK Wintersalami
The PICK factory in Szeged has been producing this famous and popular salami brand for about 140 years, using a secret recipe. Made from pork and spices, winter salami is cured in cold air and smoked slowly. During the dry ripening process a special noble-mold is formed on the surface.

Makó onion
Makó is a town in southeastern Hungary famous for its onion, an important ingredient of traditional Hungarian cuisine.

Zsolnay ceramics
A world famous brand name as a result of the innovations of Vilmos Zsolnay, who developed the eosin glaze.

Herend porcelain
Since 1826, Herend has produced some of the world’s most distinctive and outstanding porcelains. The manufactory’s name is derived from its home in a small town not far from Budapest. Each and every piece of the hand-painted dinnerware, figurines, and home accessories is an individual piece of art and craftsmanship created by highly trained master craftspeople.

Hungarian paprika 
The paprika is one of the most widely used ingredients of Hungarian cuisine. Due to the favourable climate and geographical conditions Hungarian paprika has a bright red colour and a distinctive rich flavour. Kalocsa and Szeged in the southern part of Hungary are the heart of paprika production.

Rubik’s Cube
The world famous Rubik’s Cube is a mechanical puzzle invented in 1974 by Rubik Ernő.